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    Design Innovation 05:36
    Design Innovation

    “The circular economy is an economic system that is an innovation engine that puts the re back into resources. It allows for continuous benefit to be provided to all generations by the reuse of things.”

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    Business Model Innovation 05:48
    Business Model Innovation

    Frans van Houten believes the circular economy presents a significant opportunity for business model innovation. “In circular economy business models I would like products to come back to me as the original designer and manufacturer.”

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    The Circular Economy 01:51
    The Circular Economy

    The circular economy means redesigning systems for a more sustainable future. Nothing that is made in a circular economy will become waste.

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