Turf Growing

Turf growing

The Agricultural, Forestry and Fisheries sector is made up of organisations in farming, growing, fishing, forestry, hunting and trapping and agricultural services.

The sector includes 174,700 organisations, which employ 319,000 people mainly “mum and dad” farmers, who make up 93% of the sector.

Employment in the Agriculture, Forestry and Fishing sector has declined over the past fifteen years, but it continues to provide jobs for more than 300,000 workers, 82% of which are in regional Australia.

The sector is continually challenged by the volatility of market prices and weather. There are few direct technology threats to farmers and producers in the Agriculture sector and technology even provides tools to help manage commodity price and weather fluctuations.

Facts & Figures

Employment: 319,000

Category Opportunity & Threat

Organisations: 174,700 Employing 46% Self-employed 54%
Remuneration: Avg Salary $57,564 Avg weekly $1107


productive and efficient. Sensors, drones, robots, imaging, planting, harvesting, fertilising, weighing, weather systems and farm management systems offer farmers the tools to be even more productive. So technology offers farmers opportunities. This raises new challenges for farmers in understanding how technology can help.

Drone surveys can capture data of value to farmers, identifying issues including compaction, moisture, pest and fungal infestation and weeds. Every place that turf is under stress shows up in imaging.

Robots are now also being used for spreading fertiliser and cutting grass.


A major threat to farmers is the “control of destiny” – re data, not just on individual farms but locally and across regions and states. Data can be captured by a variety of sensors and cameras including infrared, thermal, multi-spectral and natural gamma. Farmers have to own and manage data (intellectual property) generated on their farms in their own best interests, for today and tomorrow.

This means farmers and farming associations have to collaborate within a region to ensure the insights generated from shared data are leveraged sustainably and in farmers’ best interests.


Business cases

© 2020 EDToolbox Pty Ltd.
Design by Netfarer.