Poultry Farming (eggs and meat)

Egg farm, Hatchery, Chicken, Duck, Goose, Turkey

The Agricultural, Forestry and Fisheries sector is made up of organisations in farming, growing, fishing, forestry, hunting and trapping and agricultural services.

The sector includes 174,700 organisations, which employ 319,000 people mainly “mum and dad” farmers, who make up 93% of the sector.

Employment in the Agriculture, Forestry and Fishing sector has declined over the past fifteen years, but it continues to provide jobs for more than 300,000 workers, 82% of which are in regional Australia.

The sector is continually challenged by the volatility of market prices and weather. There are few direct technology threats to farmers and producers in the Agriculture sector and technology even provides tools to help manage commodity price and weather fluctuations.

Facts & Figures

Employment: 319,000

Category Opportunity & Threat

174,700 Employing 46% Self-employed 54%
Avg Salary $57,564 Avg weekly $1107


With a shortage of skilled and semi-skilled farm labour, the interest in new farming methods has grown. Robots can now distribute chemicals and harvest produce.

Unmanned Aerial Vehicles or Drones can provide maps of farms, capture data and provide data analytics. Drones are also being used to herd and monitor livestock, working with sheep dogs. The drones incorporate a feature that records sounds, which can be played through a loud speaker, letting the machine mimic a sheep dog.

The drones help with herding sheep and cows, monitor water and feed levels and check on livestock health without disturbing the animals.

Robots can herd cattle and sheep, pull heavy loads and traverse rough terrain.


A major threat to farmers is the “control of destiny” – re data, not just on individual farms but locally and across regions and states. Data can be captured by a variety of sensors on machinery and cameras including infrared, thermal, multi-spectral and natural gamma. Farmers have to own and manage data (intellectual property) generated on their farms in their own best interests, for today and tomorrow.

This means farmers and farming associations have to collaborate within a region to ensure the insights generated from shared data are leveraged sustainably and in farmers’ best interests.

Business cases

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