Plant Nursery

Nursery, Seedling growing, Bulb, Plants

The Agricultural, Forestry and Fisheries sector is made up of organisations in farming, growing, fishing, forestry, hunting and trapping and agricultural services.

The sector includes 174,700 organisations, which employ 319,000 people mainly “mum and dad” farmers, who make up 93% of the sector.

Employment in the Agriculture, Forestry and Fishing sector has declined over the past fifteen years, but it continues to provide jobs for more than 300,000 workers, 82% of which are in regional Australia.

The sector is continually challenged by the volatility of market prices and weather. There are few direct technology threats to farmers and producers in the Agriculture sector and technology even provides tools to help manage commodity price and weather fluctuations.

Facts & Figures

Employment: 319,000

Category Opportunity & Threat

Organisations: 174,700 Employing 46% Self-employed 54%
Remuneration: Avg Salary $57,564 Avg weekly $1107


Historically, technology has provided ways for farmers to become more productive and efficient. Sensors, drones, robots, imaging, planting, harvesting, fertilising, weighing, weather systems and farm management systems offer farmers the tools to be even more productive. So technology offers farmers opportunities. This raises new challenges for farmers in understanding how technology can help.

Robots are now part of mainstream nursery production. They are being used to space plants to protect them from heat and cold damage, as well as consolidate plants as sales occur.


A major threat to farmers is the “control of destiny” – re data, not just on individual farms but locally and across regions and states. Farmers have to own and manage data (intellectual property) generated on their farms in their own best interests, for today and tomorrow.

This means farmers and farming associations have to collaborate within a region to ensure the insights generated from shared data are leveraged sustainably and in farmers’ best interests.

Business cases

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