Category Opportunity & Threat
174,700 Employing 46% Self-employed 54%
Avg Salary $57,564 Avg weekly $1107
With a shortage of skilled and semi-skilled farm labour, the interest in new farming methods has grown.
Consumers are increasingly demanding proof of high quality, safe and responsible food and farm production. Blockchain provides a way to track animal welfare at every stage of production, from farm to plate. Blockchain technology can draw data from a variety of sources and store it indefinitely in a shared registry, which is transparent and cannot be tampered with, for the benefit of the whole livestock sector.
A major threat to farmers is the “control of destiny” – re data, not just on individual farms but locally and across regions and states. Data can be captured by a variety of sensors on machinery and cameras including infrared, thermal, multi-spectral and natural gamma. Farmers have to own and manage data (intellectual property) generated on their farms in their own best interests, for today and tomorrow.
This means farmers and farming associations have to collaborate within a region to ensure the insights generated from shared data are leveraged sustainably and in farmers’ best interests.