Creative Industries categories focus on original creation and interpretation in performance and presentation, and these things are hard to automate and replace. However, technology is widely used in support of creative activities in music, theatre, art and design. Blockchain is being used in digital rights and IP management to better protect the rights of content creators. 

Technology mainly represents opportunity for Museums, Zoos, Performing Arts and Creative Arts, which are already using AR, VR and robotics to advantage.

VR, AR and AI are also used in Sport and Physical Recreation and in Sporting codes of all kinds to measure and enhance performance, and create personalised training regimes for athletes.

Technology is also widely used in Amusement Parks and Gambling activities.

AI is increasingly able to replicate and produce “original” content for publishing for web and print media, and support the creation of avatars and animation in film and television.

It is still early days, but inevitably there will be challenges to actors, performers and designers in years to come.

COVID 19

The coronavirus has impacted arts and recreation hardest of all. Events, galleries, museums, theatres and cinemas have been closed by government order. 75% of employees are likely to lose their jobs because of pandemic shutdowns.

Recovery will be dependent on a vaccine or treatment option becoming available across Australia, before arts and recreation organisations are able to fully operate again.

Replacement of live performances with online options has been insufficient in covering the costs of production, wages and facilities.