The Accommodation and Food sector is made up of businesses in pubs, cafes and restaurants, takeaway food, juice bars, catering services, hotels, motels, caravan parks and clubs.
The sector includes 94,300 organisations, and employs 872,800 people.
Accommodation and Food is a large and growing industry with 108,400 new jobs added over the past five years.
The sector is very competitive and growth has been influenced by the foodie culture promoted on television and in social media. There are very few direct technology threats to jobs in Cafes and Restaurants, Hotels, Motels, Pubs and Clubs.
One of the best examples of virtual reality in action within the accommodation industry is for providing virtual tours of hotels and hotel rooms. It allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
Virtual reality can even be used throughout the entire booking process, allowing guest to look at various rooms and facilities in the hotel. And hotels can provide prospects with local travel experiences that are likely to attract them to the location in the first place.
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